Good inflight magazine content is more than just glossy features and striking ads. A good editorial strategy will provide unique value through its content, build an audience, and achieve increased revenue, as well as build trust in a brand, inspire travel, and increase sales for both the airline and advertiser.

Readers of inflight magazines in particular are not only on a physical journey, but may be on a journey to purchase. A well-thought-out strategy will deliver subtle content and advertising throughout their journey in a way that helps them reach their buying decisions.

"The editorial that we put together for our advertisers has synergy without being too 'advertorial'," says Agency Fish Managing Director, Julian Jordan. "We understand that there is a fine balance to strike between client, advertiser and reader. The end result is that readers are engaged and advertisers want to be associated with our magazines.

"For example, our understanding of the global marketplace, the client's expectations and how we conduct ourselves has ensured that the world's leading luxury conglomerate LVMH are advertisers within our titles," he explains.

Below is direct, unsolicited feedback from LVMH to Agency Fish:

"You have understood one thing that few editors understand: LVMH is the company most sought after by all editors worldwide and all media... thanks to your policy and understanding of the market, you have managed to break in LVMH which is the number one luxury company in the world by far and owns 124 brands."

When a magazine features high quality content and attracts the right advertisers, it also has the knock-on effect of appealing to high-profile celebrities and personalities who want to be interviewed in the magazine.

For example, Robert De Niro famously despises interviews and rarely gives them; he turned down interviews with Vogue and Vanity Fair. Agency Fish, however, were able to secure a world-exclusive interview with the elusive actor because he was persuaded that the magazine in question was a good fit.

Other world-exclusive interviews secured by Agency Fish have ranged from fashion icons Christian Louboutin and Tom Ford, to world-renowned author Deepak Chopra and philanthropist Melinda Gates, right through to the biggest names in sport such as Neymar, Xavi Hernández, Rafael Nadal, Lewis Hamilton, Usain Bolt and Dwyane Wade.

With the help of Agency Fish, Garuda Indonesia Colours is now the world's number one award-winning inflight magazine.

For further information, please contact :
Julian Jordan
Agency Fish Jakarta
UOB Plaza, 31st Floor Suite 3102
Jl. MH. Thamrin No. 10
Jakarta 10230
+62 (0)21 2926 1811
jakarta@agencyfish.com
www.agencyfish.com