Globally, magazine publishers have been struggling with falling revenues over the last few years as advertisers move their spending from traditional to digital products and services at a rapid pace. The market is forecast to decline further over the next several years as digital ad spend enjoys steady growth.

However, in a struggling market Agency Fish has achieved over 7% increased ad revenue for Garuda Indonesia's inflight magazine Colours, the number one magazine in Indonesia.

As a global business with over 25 years in the industry, Agency Fish has long-established relationships with the biggest brands worldwide. This direct client contact with key markets outside of Indonesia allows Agency Fish to have influence over advertising locally.

"Speaking with the HQ of a brand in its home territory can lead to the brand putting pressure on the local office to advertise," explains Agency Fish Managing Director, Julian Jordan. "Our trusted relationships with the world's biggest brands has meant that Colours has seen strong growth in an otherwise shrinking market."

Despite a growing digital presence, print magazines still offer a credible and valuable resource for advertisers and remain an important influence on consumer spending.

"Advertisers stay with us because we produce editorial that is on brand with the advertiser as well as the client, providing a reliable and engaging environment for the ad to shine," says Jordan. "Even though traditional print advertising is in decline, Colours is proof that publishers don't have to accept falling revenues, but instead find creative ways to buck the trend."

For further information, please contact :
Julian Jordan
Agency Fish Jakarta
UOB Plaza, 31st Floor Suite 3102
Jl. MH. Thamrin No. 10
Jakarta 10230
+62 (0)21 2926 1811
jakarta@agencyfish.com
www.agencyfish.com